Hormé Management Consulting has been created in 2015. The name of the company reveals our state of mind: dynamism, enthusiasm and effort in action! 

The HMC team consists of 4 consultants, experts in Marketing, Digital Marketing and Sales force Management. All three are specialized in the field of Direct Selling and recognized by the Federation of Direct Selling. Depending on the specific needs of its customers, HMC can also call on specialized partners in the legal, logistics, IT, communication fields and others.

Hormé Consulting
Creation of the company
centres of expertise

Jean-Laurent RODRIGUEZ

Senior consultant
Marketing strategy & Direct Selling networks management

  • Introduction
  • His expertise

Jean-Laurent Rodriguez got a PhD in Management Sciences specializing in Marketing, and published a thesis on Direct Selling in 2011.

  • 12 years experience in Direct Selling
  • 2008-2011: PhD student in Management Sciences, employee of the Federation of Direct Selling
  • 2012-2015: Communication Manager, Training and Employment-Training Partnerships at the Federation of Direct Selling
  • 2015: Founder-manager of Hormé Management Consulting, Consultant and Trainer

Recognized expert of the profession, he assists project leaders, SMEs or larger companies in their Direct Selling development since 2015.

  • Strategy
  • Strategic and operational marketing 
  • Specialist in Compensation Plans
  • Sales force Management (recruitment, integration, training, sellers motivation)
  • Training of direct sales networks Managers (leaders, accountants, team managers)
  • Communication consulting


Partner Consultant
Digital marketing & SEO

  • Introduction
  • His expertise

Michaël Bricout worked at Cartis, a Direct Selling company from Lyon as Head of Marketing. He was in charge of creating training supports and tools to help distributors network, of developing the company’s digital communication and of ensuring the evolution of its presence on the internet. Specialized very early in Direct Selling, he then worked for companies from different fields such as Yellow Pages Canada.

Michaël assists companies on issues regarding their visibility and notoriety on the Internet, relying on his web experience of more than 6 years. He joined HMC in September 2018. 

Having 6 years of operational experience, half of which for Direct Selling, Michaël advises, assists and trains companies’ employees in their SEO projects to improve their communication and visibility.

  • Digital strategy
  • Training in the use of social networks
  • Creation of websites
  • SEO
  • Digital communication campaign

Philippe DAILEY

Consultant Partenaire
Membre du réseau MMI

  • Présentation
  • His expertise

Graduate from Law School, Philippe Dailey has been President of the Association de la Vente Directe Française from 1986 to 1990, President of the European Federation of Direct Selling, and then Member of the Executive Committee of the World Federation during 3 years in charge of the follow-up of the National Associations from 1991 to 1993.

Philippe Dailey is a major player in the development of Direct Selling in France and of/in the status of the distributor in France. He has led the legal environment of the profession and the creation of the status of the VDI for Direct selling distributors.

  • 1993-2003: Executive Director of the Direct Selling Federation
  • 2004: Expert consultant in Direct Selling, member of the MMI network
  • Strategy
  • Strategic marketing
  • Compensation plan specialist
  • Legal consultant

Since 2015, Hormé Management Consulting has helped more than 60 projets & companies of all sizes.

Hormé Management Consulting

Our offices are located in Paris but we operate in France and internationally.
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Nos bureaux se trouvent à Paris mais nous intervenons en France et à l'international.
OUR OFFICEWhere to find us?
FOLLOW USOn social networks
We publish news about our customers and about Direct Selling.

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